Tourism Destination Management

2 Jahre
1. September. (Studiengänge mit Studienbeginn Februar)
Für alle angehenden Studenten mit einem deutschen Abschluss reicht entweder die Allgemeine Hochschulreife (Abitur) oder der schulische Teil der Fachhochschulreife (Fachabitur). Weitere Informationen hierzu gibt es auf
2168.00 € / Jahr

You have decided on a course of study, now it’s time for you to apply. Please ensure that you submit your application before the deadline:

  • For EU/EEA students: 15 August
  • For non-EU students: 1 June
Worum geht's im Studium

Tourism comes with economic benefits, opportunities and treaths for the businesses in and habitants of a tourism destination. In the Master Tourism Destination Management you will learn how to develop strategies for responsible socio-economic growth.

International professionals in tourism can make a difference. A difference between profit and loss, between chaos and structure, a difference for tourists as well as locals. The tourist industry at tourism destinations is looking for well educated professionals. In this professional master’s programme you learn to analyse, interpret and apply global developments and translate these into new opportunities.

Studying Tourism Destination Management

Tourism has developed into a dynamic and fast growing sector, creating an interdisciplinary field of study and research. The tourism industry offers economic benefits, growth and opportunities for people and businesses in destination areas. At the same time, matching demand - from tourists in the areas of origin - and supply - at the tourism destinations - remains a challenge.

The programme is structured into three phases. The first phase in Breda, with a clear emphasis on theory, is considered to be the preparation for the second and third phase. The second phase takes place on three different types of tourism destinations. It has a focus on the tourism practice under different circumstances and you will work in international student research teams. In the final phase, you will write your final thesis in which practice and theory should be brought together and in which is strived towards new insights, theories or generalisations. The programme covers 12 months and it comprises three phases:

Phase 1 - Theory in Breda

During the first phase, you will gain theoretical knowledge and develop your professional skills. This enables you to effectively analyse the current situation and available potential for development strategies at various tourism destinations. Destination theories, models, developments and practical cases will be studied. Courses are given by lecturers, along with an interesting team of visiting lecturers from international organisations and universities. You interact on a daily basis with this specialised team of academics and tourism professionals.

The first phase covers the following subjects:

  • Contemporary Marketing, Context and Trends (6 ECTS)
  • Destination Stakeholder Management (6 ECTS)
  • Context Related Research (4 ECTS)
  • Research Process & Methods (6 ECTS)
  • Destination Development, Finance and Organisation (6 ECTS)
  • Team Performance and Creative Leadership (2 ECTS)

Phase 2 - Fieldwork

In the second phase you will carry out assignments at three different locations in Australia and South-East Asia. These assignments are made up by lecturers in cooperation with stakeholders involved in developments of tourist destinations in this region. Australia and South-East Asia have been selected because of the:

  • great familiarity of our staff with the area
  • many contacts with businesses, governmental institutions and academies
  • familiarity with developments and dynamics
  • many variations in culture
  • ever changing combinations of Western and Eastern influences

Phase 3 - Final Thesis

By writing a final thesis during the last phase of the programme, you apply your research skills and demonstrate a true understanding of tourism destination management from a professional and academic point of view. You are required to demonstrate critical analysis and evaluation. The final thesis uses concepts, insights and practical abilities to develop a better understanding of the subject under investigation. A final thesis is an individual assignment, carefully supervised by one of our lecturers.

Subjects: Writing a final thesis is a major commitment of time and energy. The subject, as a consequence, often personally motivates and interests the student and (new) ideas of students can be openly discussed with our staff. In principle the thesis’ subject should be a topic or an issue in an international tourism context. Students have to ensure, however, that the research idea is both appropriate and feasible. The final thesis should be written in English, unless another language is really more appropriate.

Cooperation with an external commissioner: You can opt for writing your thesis in close cooperation with an external commissioner. This enables you to closely cooperate with an international tourism organisation and therefore adds an additional and professional dimension to the research project. However, many students write an independent research thesis and travel to a tourism destination to study their subject in-depth.

Location of research: Conducting a research and writing a final thesis in this third phase can be done anywhere in the world. The final (oral) examination takes place in the Netherlands.

After Study

Graduates of the Master Tourism Destination Management qualify for:

International policy and advisory positions

  • international advisory functions related to feasibility analysis of investment projects, business strategy and market penetration or development
  • public strategic functions in the field of development and management of (tourism) destination areas
  • advisory and management functions in the field of visitor management in urban areas, theme parks and nature reserves
  • strategic advisory functions

International management positions

  • international (growth related) management functions in internationally operating businesses (like service companies, hotel chains, tour operators, airlines)
  • international marketing management functions, with destination management organisations or (tourism) marketing consultancy agencies
  • international consultancy positions, either project-based or permanently in commercial consulting or international development organisations

Research positions

  • research functions in the area of international (new) market development, market segmentation or market potential analysis
  • research functions with branch organisations such as WTO, PATA, Tourism
  • external advisory functions in the area of international corporate, financial and organisational development for small and medium-sized companies


Breda University of Applied Sciences
Mgr. Hopmansstraat 2
4817 JT Breda



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