Marketing from a Strategic Perspective
The Master in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, research, and practice. You will learn to think strategically, create an understanding of how superior value can be created for customers and other stakeholders while achieving organizational goals.
The MSc programme in Marketing combines in-depth academic study with practical application, focusing particularly on strategic marketing. You are taught to analyse, apply and rework the latest marketing knowledge. In a single year you will explore the field of marketing in considerable depth: theory and practice, knowledge and skills, teamwork and independent study. The fast-paced programme never fails to stimulate, with challenging, topical subjects and the latest marketing developments.
Specialization is possible in different areas, both within consumer marketing and business marketing.
For more information create your own program brochure on www.vu.nl/en/programmes/international-masters/order-brochures/index.asp
Request up to five programs and select which information you wish to receive. After sending the request, you will get an email with a download link for your pdf brochure.
Vrije Universiteit Amsterdam - Campus
De Boelelaan 1105
1081 HV Amsterdam
Prof. dr. Jaap Boter
phone: +31 (0)20 598 7145