Digital technologies are changing business. New platforms such as Uber and Airbnb have disrupted traditional transport and hospitality industries. Internet-of-Things applications improve products and services and make business operations more efficient. Established organizations are digitally transforming their products and processes. Traditional jobs get replaced by algorithms and robots. And digital workplaces allow people to work anytime, anywhere. Such business opportunities and organizational challenges are the focus of the master programme Digital Business & Innovation. In this programme, you will develop yourself as an academic practitioner, combining intellectual rigor and hands-on experience, ready to shape the future!
In the programme you will learn how organizations can effectively use digital technologies to innovate their business processes, products, services, and business models. It focuses on the business opportunities and organizational consequences offered by a wide range of digital technologies, including cloud computing, 3D printing, robotics, internet-of-things, and big data analytics. You will learn to function as a bridge between digital technology and business. The programme helps you to develop into an academic practitioner. It offers theoretical insight and promotes the development of your analytical and creative skills.
All courses seek to integrate theory and practice and actively engage students. Besides lectures and individual studies, you will work in small groups, studying international real-life cases and conducting small-scale research. In courses and projects, you will frequently collaborate with companies within a diversity of industries, such as financial and service firms, start-ups, and manufacturing companies. This unique way of working that is central to our programme allows you to grow both your network and your knowledge, and optimally prepares you for a professional career.
The programme is organized around three themes: 1) Business Information Systems, 2) Innovation Management, and 3) Digital Transformation. The first half of the programme introduces you to the core topics (both compulsory and elective courses). The second half of the programme puts more emphasis on real-life projects and an internship. During the final phase of the programme, you will organize and conduct an independent scientific research project which will serve as the basis for your DBI Masters thesis.
Already during the programme, you will get the opportunity to meet many organizations and alumni. There is a high demand for graduates because of the quality and profile of the programme. Many students find a job before they complete the programme. Graduates unique professional value is primarily in their capability to act as a bridge between digital technologies and (innovative) business, and their skills of creative problem solving. When you combine this profile with the right mentality, you will be an attractive candidate for jobs in various industries. Our alumni work for organizations such as IBM, Accenture, KPMG, TNT, Deloitte, Booking.com, TomTom, PWC, Ordina, Microsoft, CapGemini, LinkIT, ABN AMRO, Philips, eBay, and a wide variety of startups.
Vrije Universiteit Amsterdam is an internationally renowned research university founded in 1880. The university is located in the vibrant city of Amsterdam, one of the most multicultural cities in the world, with the largest concentration of students in the Netherlands and where English is the second language spoken. The campus is surrounded by one of the most dynamic and fast-growing business districts in the Netherlands hosting over 700 companies.
With more than 23,000 students, of which 3300 are international, the university conducts cutting-edge research into problems of major societal and scientific importance. Vrije Universiteit Amsterdam distinguishes itself in research and education through four interdisciplinary themes reflecting a strong level of involvement in current societal issues: Human Health and Life Sciences, Science for Sustainability, Connected World and Governance for Society. As a student this will help you to look beyond the boundaries of scientific disciplines, to engage with society and to seek for tangible solutions for a better world. In addition Vrije Universiteit Amsterdam regards diversity, whether in culture, conviction, nationality or prior education, as source of innovation and progress, and hence as special strength.