International Business (in 's-Hertogenbosch)

4 Jahre
1. September. (Studiengänge mit Studienbeginn Februar)


Englisch skills

Informationen zu Studiengebühren

Dieser Studiengang hieß vorher International Business & Languages.

Worum geht's im Studium

International Business, previously International Business and Languages, prepares you for a career in a global environment. You will become an expert at doing business in cross-cultural settings.

A Dutch company produces cereals for people with food allergies and exports its products to different countries in Europe. Unfortunately its market share in Eastern Europe is not growing as planned. As international market intelligence officer you analyse the current market, the cereal industry and the economic environment to identify factors that potentially limit your company's growth.

The programme International Business

International Business helps you become a successful professional. You will become a global citizen with a solid knowledge base, proficiency in modern languages and a highly developed intercultural sensitivity and global mindset. Your cultural awareness helps you to make an impact with respect. You will graduate with a Bachelor of Business Administration degree. This programme is NVAO-accredited.

Features of this study programme

You will have the unique opportunity to create your own learning path throughout the study programme. As your personal and professional development is at the core of our teaching, the programme uses a variety of learning methods. Lecturers act as coaches: sparring partners who help you to solve problems, find answers, be creative and think outside the box. This programme has a strong focus on international marketing & sales and acquiring multilingual communication and cross-cultural skills.

Programme structure

The 4-year programme consists of professional achievements to complete to become an IB professional. Based on your knowledge, experience and preferences you will develop your individual learning path while working on real-life projects, which you carry out with fellow students and professional field representatives. Each study year is divided into 2 semesters. You will choose and decide which projects, placements and training will help you to obtain the expected results in order to graduate.

Career opportunities

The world of international business offers many opportunities, in the Netherlands or abroad. In multinational corporations with subsidiaries in the Netherlands. Or within family-owned, mid-sized companies with a strong ambition to develop their international sales. Governmental institutions in trade promotion or development, regional development agencies or large cities also offer opportunities for young International Business professionals.

Depending on your talents and choices in areas of specialisation during your study, you may start your career in positions in the field of Sales and Marketing, Organisation and People, International Finance or Operations and Supply Chain Management. You can join a company or start a business of your own.

When recruiting, international companies often prefer candidates with experience abroad. Your solid foundation in International Business, combined with your experience abroad acquired throughout your study, will make you a choice candidate.

The list below gives examples of specialisms or roles in different functional areas where you may start their working life, depending on the choices you have made in your study programme.


Jens Bappert
phone 0031-88-525 64 26

Avans University of Applied Sciences ‘s-Hertogenbosch
Onderwijsboulevard 215
5223 DE ‘s-Hertogenbosch


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