Imagineering

Dauer:
1 Jahre
Studienbeginn:
1. September (Studiengänge mit Studienbeginn Februar)
Sprache:
Englisch
Zulassung:
Entrance qualification for universities of applied sciences

In a creative economy there is a growing need for high level professionals who can create and innovate value from the experience perspective. 
 
New consumers
Nowadays, people are driven much more by values of self-expression rather than those of rudimentary survival. They have a deep need to make sense of their lives in ways that are unique and personal. One of the most distinct ways in which this is manifested, is the new individual's consumption pattern, by means of their choices they create their own identity.

Imagineering, value creation and value innovation from the experience perspective, is a new approach towards the trinity of branding. It is a way to discover a new kind of convergence between consumers' desires, technological capabilities and organisational innovations. Imagineering, value creation and value innovation are the fundamental processes of the creative economy. They are methods of finding 'a blue ocean of uncontested market space' - a space that inspires stakeholders to co-create.

Housing Options
The NHTV does not have its own student dorm, but is supported by several housing associations.
To better your chances at getting a room it is a good idea to register before July 1st.
Further information on housing options in Breda can be found on www.nhtv.nl.

More Informationen
International Office
E-Mail: international.office@nhtv.nl
Internet: www.nhtv.nl




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